SERVICE / 06

Content systems,
structured to ship.

Operational execution systems built to keep brands consistent, organized, and shipping on schedule — without the bottlenecks.

DISCIPLINE
Content & Execution Systems
SCOPE
Calendars, Workflows, Asset Libraries
DELIVERABLE
End-to-end execution infrastructure
01 Selected projects

Brands shipping on the system

A small selection of brands currently running on this execution system — each with its own visual language, but all moving through the same structured production rhythm.

Project 01 · Pier & attraction

Galveston Fishing Pier

Gulf Coast's premier pier since 1971. Instagram-led visual rhythm built around live cam, recent catches, sunset views, and family programming.
instagram.com / galvestonfishingpiergtx
Profile view
Galveston Fishing Pier profile photo
galvestonfishingpiergtx
@galvestonfishingpiergtx
1.2k posts
14.8k followers
284 following
Galveston Fishing Pier
Gulf Coast's premier pier since 1971 🎣
Open 24 hrs · Rod rentals · Live cam
9001 Seawall Blvd · galvestonfishingpier.com
About highlight cover
About
Catches highlight cover
Catches
Pier Views highlight cover
Pier Views
The Seabean highlight cover
The Seabean
Post 1
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Brand system
Gulf navy, sunset gold, sand

Deep Gulf navy paired with sunset gold and warm cream. Serif italic "Pier" wordmark anchors the heritage; Helvetica all-caps carries the family-attraction tone — bold, confident, beach-clean.

Highlight architecture
Four evergreen categories
  • About — pier story, hours, and how-to-fish basics
  • Catches — recent visitor catches and reels
  • Pier Views — Gulf scenes and golden-hour rotations
  • The Seabean — on-pier café feature highlight
Posting cadence
Daily rhythm, weekly templates

Monday catch recap · Wednesday species feature · Thursday sunset countdown · Friday weekend prep · Sunday community spotlight. Tournament weeks and Teach-a-Kid days break the rhythm with campaign content.

Project 02 · Seawall restaurant

Jimmy's on the Pier

Seafood, tacos, and burgers right on the Galveston Seawall. Instagram presence focused on dish features, ocean views, drinks, and pier-side moments.
instagram.com / jimmys_on_the_pier
Profile view
Jimmy's on the Pier profile photo
jimmys_on_the_pier
@jimmys_on_the_pier
980 posts
11.6k followers
312 following
Jimmy's on the Pier
Seafood · tacos · burgers on the Seawall 🌊🍤
Daily 11am – 9pm · Walk-ins welcome
9001 Seawall Blvd · jimmysonthepier.com
Menu highlight cover
Menu
Space highlight cover
Space
Reviews highlight cover
Reviews
Location highlight cover
Location
Post 1
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Brand system
Coastal navy, sunset gold

Deep navy ground with sunset gold accents and warm plate-tones for food photography. Serif italic "J" monogram mirrors the pier's heritage; Helvetica all-caps tags carry the location and category cleanly.

Highlight architecture
Four evergreen categories
  • Menu — current dishes and seasonal specials
  • Space — interiors, deck, and pier-side seating
  • Reviews — guest feedback and press mentions
  • Location — Seawall address, hours, parking
Posting cadence
Five posts per week, structured

Tuesday taco feature · Thursday catering spotlight · Friday weekend specials · Saturday view + dish · Sunday review repost. Catering and party drops break the rhythm during peak season.

Project 03 · Community hub

MarMo Plaza

501(c)(3) nonprofit hub for coworking, events, and artisan markets in downtown Galveston. Instagram anchored by event programming, member stories, and market drops.
instagram.com / marmoplaza
Profile view
MarMo Plaza profile photo
marmoplaza
@marmoplaza
520 posts
4.8k followers
426 following
MarMo Plaza
More than a space. A movement. ✨
Coworking · events · artisan markets
2121 Market Street · marmoinnovations.org
About highlight cover
About
Membership highlight cover
Membership
Programs highlight cover
Programs
Space highlight cover
Space
Events highlight cover
Events
Post 1
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Brand system
Terracotta, cream, archway motif

Warm terracotta and clay paired with soft cream — a nod to the historic Galveston architecture MarMo Plaza inhabits. Georgia serif handles wordmarks and italic pull-quotes; Helvetica caps tag the location and program names.

Highlight architecture
Five evergreen categories
  • About — mission, story, and 501(c)(3) overview
  • Membership — coworking tiers and day passes
  • Programs — workshops, classes, and youth tracks
  • Space — interiors, rentals, and event capacity
  • Events — calendar, MarMo Market, and signature drops
Posting cadence
Four posts per week, programming-led

Monday week-ahead · Wednesday member spotlight · Friday weekend events · Sunday recap. Monthly MarMo Market and Market Jr. drops anchor the calendar with full campaign sequences.

02 The system in action

Real interfaces, real execution rhythm

Every piece of content moves through a connected system — planned, approved, organized, and shipped on schedule.

docs.google.com / spreadsheets / content-calendar / march
Content Calendar — March
All channels Week 2
Mon
Tue
Wed
Thu
Fri
Sat
Sun
10
IG · Reel
11
LI · Post
12
IG · Carousel
Blog draft
13
LI · Article
14
IG · Story
Blog live
15
IG · Reel
16
CONTENT CALENDAR
A single source of truth that maps every post, channel, and deliverable into one organized weekly view.
9:415G 100%
CP
Content Pipeline
IG Reel · Tue 11
Caption v2 ready. Hook revised, CTA added, hashtags grouped.
Approve
Edit
LI Post · Wed 12
Thought-leadership draft awaiting final review.
APPROVAL PIPELINE
One-tap approvals keep the team moving without long email threads.
Asset Library
Search assets…
Brand & Logos
42 files
Templates
28 files
Captions & Copy
73 files
Synced • 143 assets organized
ASSET LIBRARY
Brand assets, templates, and copy — structured for instant retrieval.
GSD Ninjas
Operational systems & automation for service businesses
Content & Execution Systems
Service / 06